Best practices for Amazing Forms

• Start from a ready-made form. They are short, tested and already connected.
• Ask one thing per question. "What's your email?" works better than "Name, email and phone?".
• Keep it short. Every extra question loses some people. Make only what you really need required.
• Greet people by name. Insert their earlier answer: "Thanks, {name} — where can we reach you?".
• Use logic to skip what does not apply instead of asking people to skip it themselves.
• Connect it. If an answer should become a lead or a ticket, let the form create it — nothing gets forgotten in an inbox.
• Update leads instead of duplicating them for forms the same people answer more than once.
• Add a consent question with a link to your privacy policy whenever you keep personal details.
• Check it on your phone with the Preview before you publish: most people answer on a phone.
• Put the payment last. Ask everything else first; people who reach the price have already decided.
• Offer a few days, not months, for bookings. Two to four weeks of free times is easier to choose from.
• Send known clients their personal link instead of the public one: their details are filled in and their record is updated, not duplicated.
• Use pictures when people choose by looks — dishes, products, candidates. Square pictures look best.
• Ask for verified people when a vote or a signature must count, and allow one answer per person.
• Hide poll results when they could sway the vote, and share them yourself afterwards.
• Close event forms when they are full with a maximum number of answers or a closing date.