In sales, “lead source” refers to the origin or channel through which a potential customer (lead) discovered your business or how they entered your sales pipeline.

Why it’s important:

Knowing the lead source helps you:

• Understand which marketing channels are performing best

• Allocate budget more effectively

• Optimize your customer acquisition strategy

• Track return on investment (ROI)

Examples of lead sources in NIZU:

• Website contact form

• Google Ads / Paid Search

• Organic search (SEO)

• Social media (LinkedIn, Instagram, etc.)

• Trade shows or events

• Referrals

• Cold calls or emails

• Third-party marketplaces

• WhatsApp or other messaging apps

In practice:

If someone fills out a form after seeing a Facebook ad, the lead source is Facebook Ads.

If they call your office after a friend recommended you, the lead source is Referral.