# Lead Status

> In NIZU, Lead Status refers to the current stage or condition of a potential customer (lead) within the sales pipeline. It helps sales teams track and manage their interactions with leads efficiently…

- Page: https://dashboard.nizu.io/knowledge_base/view/45-lead-status
- Part of: [Knowledge base](https://dashboard.nizu.io/knowledge_base/llms.txt) on NIZU — https://dashboard.nizu.io/llms.txt
- Updated: 2026-10-25T11:50:03Z

In NIZU, **Lead Status** refers to the **current stage or condition of a potential customer (lead) within the sales pipeline**. It helps sales teams track and manage their interactions with leads efficiently.

![pasted_image_file68736ee95d4f7-image_OkUWk.png](https://dashboard.nizu.io/files/timeline_files/pasted_image_file68736ee95d4f7-image_OkUWk.png)

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#### **What is Lead Status?**

**Lead Status** is a field (often dropdown or tag-based) that shows where a lead stands in the **sales journey** from first contact to conversion or disqualification.

#### **Common Lead Statuses in NIZU:**

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| **Status** | **Meaning** |
| --- | --- |
| **New** | The lead just entered the system and hasn’t been contacted yet. |
| **Contacted** | Initial contact has been made (e.g., email, call, message). |
| **Qualified** | The lead fits your target profile and shows potential to convert. |
| **Unqualified** | The lead is not a good fit (wrong industry, no interest, etc.). |
| **In Progress** | Ongoing discussions or negotiations are taking place. |
| **Converted/Won** | The lead has become a customer (converted to opportunity or account). |
| **Lost** | The lead is no longer active or chose a competitor. |
| **Follow-up Later** | Temporarily paused; to be re-engaged in the future. |

#### **Why It Matters in NIZU:**

####

- Helps sales teams **prioritize efforts**
- Provides management with **sales funnel visibility**
- Enables **automation** (e.g., email reminders, workflow triggers)
- Improves **reporting** and decision-making