# Leads Source

> In sales, “lead source” refers to the origin or channel through which a potential customer (lead) discovered your business or how they entered your sales pipeline. Why it’s important: Knowing the lea…

- Page: https://dashboard.nizu.io/knowledge_base/view/44-leads-source
- Part of: [Knowledge base](https://dashboard.nizu.io/knowledge_base/llms.txt) on NIZU — https://dashboard.nizu.io/llms.txt
- Updated: 2026-10-25T11:50:03Z

In sales, **“lead source”** refers to the **origin or channel through which a potential customer (lead) discovered your business** or how they entered your sales pipeline.

#### **Why it’s important:**

Knowing the lead source helps you:

- Understand which marketing channels are performing best
- Allocate budget more effectively
- Optimize your customer acquisition strategy
- Track return on investment (ROI)

#### **Examples of lead sources in NIZU:**

- Website contact form
- Google Ads / Paid Search
- Organic search (SEO)
- Social media (LinkedIn, Instagram, etc.)
- Trade shows or events
- Referrals
- Cold calls or emails
- Third-party marketplaces
- WhatsApp or other messaging apps

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#### **In practice:**

If someone fills out a form after seeing a Facebook ad, the lead source is **Facebook Ads**.

If they call your office after a friend recommended you, the lead source is **Referral**.